While New Zealand's attention has been focused on the design of our flag, on which towns a budget airline will fly to and who has made the All Blacks, a humanitarian crisis on an unimaginable scale has been unfolding on the other side of the world.
It's taken a shocking photo of a 3-year-old refugee's body washing up on a beach to grab widespread attention this week and up the pressure on governments around the world.
It's natural that Kiwis tend to focus more on what's happening in their own country. It is after all what affects our daily lives.
But the millions of refugees fleeing war-torn Syria is an issue New Zealand needs to care about.
Not just care about but act on.