Breakfast TV isn't usually offensive - unless you're a particularly sensitive soul (or if Paul Henry's involved) - but when its guests are allowed to encourage people to cycle without helmets, you have to question the worth of the segment.
TVNZ's Breakfast show yesterday posed the question, "Is it time to rethink the mandatory helmet law?".
Of course it's not.
But if you listen to their guest - cycling advocate Tim Gummer - New Zealand, with its helmet law is the laughing stock of the cycling world. If cyclists must wear helmets, he says, why shouldn't pedestrians wear them while crossing the road?
Asked what was the worst thing about the helmet law, Mr Gummer said the fact it put people off cycling.