Many of Rotorua's budding pop stars will be pleased to hear the X Factor auditions are heading back to Rotorua in October.
Somewhere in Ford Block or Lynmore or Western Heights, New Zealand's next big thing may be hiding.
If it's anything like last year's audition, held at John Paul College, there will be hundreds queuing for their chance to impress.
You can't blame them for trying their luck. It may not be making it the old-fashioned, hard yakka, years-playing-in-dingy-pubs kind of way, but the show's produced some hugely successful recording artists worldwide - Kelly Clarkson (pictured), Leona Lewis and One Direction spring to mind. Good on those that decide to audition, you only live once so why the heck not?
But are TV audiences now a bit over watching these talent shows - the same sob stories, the same predictable 'look like they're going to be rubbish but turn out to be amazing', the same painful covers?