One of the best things about our annual Christmas Appeal is seeing first-hand the generosity of locals willing to help out those less fortunate.
This year we're supporting the Salvation Army food bank.
From the appeal recipients and their tireless work for the needy, to the volunteers - including fire staff and Richies staff - who pounded the streets on Tuesday night, and our appeal co-ordinator Abbey Hartevelt, people are somehow finding that extra bit of time needed to make a difference for others they, for the most part, wouldn't even know.
And that's just one side of it.
To say the generosity of those who gave to the appeal was astounding is perhaps a bit unfair. Because year after year, appeal after appeal the people of Rotorua consistently give generously. It's no surprise when you do so again.