There's something about giving that makes you feel good - so why don't we do it more often?
I'm not the first to say it and certainly won't be the last, but it's often more rewarding to give than receive.
There are lots of locals who can feel suitably chuffed with themselves after generously donating to the Rotorua Daily Post Christmas Appeal during the past few weeks.
There has been a great response already to the appeal with offers of food and money already coming in.
But this year the appeal's beneficiary, the Salvation Army, need our help more than ever as the level of poverty rises.