If anyone was in any doubt whether we needed an Elder Abuse Awareness Week, read today's paper.
A case the Rotorua Daily Post has been following since 2013 came to its conclusion yesterday, with a former financial advisor jailed for more than five years for ripping off elderly clients.
Linnet Lewis had befriended her clients and they trusted her with their life savings.
Many regarded her not just as a financial advisor but as a close friend.
She repaid that trust by stealing their money, spending it on her own mortgage repayments, beauty products and personal expenses.