It's not what we're drinking - it's how we're drinking. Or, if you happen to be a prominent sportsperson, it's the fact you're drinking at all.
There was huge public reaction to the revelation Jesse Ryder and Doug Bracewell had been dropped from the New Zealand team for today's one-day international because they'd broken team protocols by drinking while recovering from injury.
Many Kiwi blokes and blokesses had a hard time comprehending the fact someone could be punished for the simple act of enjoying a drink.
Others, sick of watching our top athletes partying after a loss, fiddling while Rome burns, saw this as the last straw and said Ryder, who has had booze issues before, should be dropped altogether.