If you snooze, you lose - and I'd hate to see that happen to Rotorua.
Tourist town rival Queenstown has announced it is opening a new mountain bike facility featuring 30km of new trails called the Rabbit Ridge Bike Resort.
It will cater for thrill seekers as well as beginner and intermediate-level riders.
It will link the bike resort to the Gibbston Valley Winery and those behind the development have been granted consent to build a resort which will include accommodation, a commercial hub and various recreational facilities such as a golf course and walking tracks.
The hotel part of the development is set to begin in 2014.