A direct air link between Rotorua and Queenstown makes perfect sense.
As we reported yesterday, Rotorua business leaders and Mayor Steve Chadwick have called on Air New Zealand to link the two tourist centres with direct flights.
The airline's boss, Christopher Luxon, was in town this week and, while he's certainly not getting our hopes up, he says he accepts it's a big local priority.
I don't see how this can't be a win for the airline as well.
While the appeal of Rotorua-Sydney flights didn't translate into bums on seats to a sufficient level, the tourism double-banger combination of Rotorua and Queenstown should be a marketer's dream.