This week our paper has featured two separate stories regarding a "scary new" online trend.
On Tuesday, we reported on a Rotorua mother who was concerned about the impact of naming and shaming teenagers on Facebook gossip pages and the effect it was having on the targets after another Rotorua gossip page had been set up. She referred to the act as a "scary new trend" which was also a form of cyber bullying.
In today's paper, Rotorua coroner Dr Wallace Bain is repeating calls for laws to be urgently set up to control cyber bullying in light of another teenager taking her life after she set up a Facebook page targeting herself.
Dr Bain found 17-year-old Micaela Pinkerton-Stothers from Tokoroa took her own life on July 24, 2011 - the day after she and her boyfriend split up.
It was first believed she may have taken her life because of cyber bullying as a rumour page on Facebook had hateful messages posted stating Micaela had been pregnant and had an abortion.