What would you do?
The aspirational Lotto slogan is particularly apt in the region this week following the purchase of a $13million ticket at the Hastings Pak'n Save Lotto outlet.
No one knows whether the winner is a local or a visitor whose riches will never grace the region's coffers.
From where I'm sitting the longer this ticket remains in a wallet, bedside drawer or a glovebox, the less valuable it becomes.
Why? Here's the thing: say you invest $13million in a bank term deposit returning an annual rate of 4.2 per cent. The interest in earnings would equate to about $1500 per day. Hence, whoever has this ticket needs to move fast to redeem it.