Rotorua's council will make another concerted effort to bring Easter trading to the city after a survey revealed almost 80 per cent of residents were behind it.
Rotorua district councillors discussed the issue at a meeting of the council's Strategy, Policy and Finance Committee yesterday after the council commissioned Colmar Brunton to conduct a survey of Rotorua residents.
The online survey of 400 people cost $5675, and revealed that 79 per cent of Rotorua residents agreed that "shops and other hospitality or entertainment businesses should be able to trade on Good Friday and Easter Sunday if they want to".
Eighteen per cent of people surveyed said no to Easter trading and 3 per cent said "don't know".
Of those who said yes to Easter trading, 71 per cent said they would eat out at a cafe or restaurant during Easter, 63 per cent said they would go shopping, 50 per cent said they would visit a garden centre and 35 per cent said they would have a drink in a bar or pub.