Anti-domestic violence campaigner Lesley Elliott brought her message to the latest Women in Business Speaker Series, run by the Rotorua Chamber of Commerce.
Mrs Elliott, who was awarded the top honour at the Women of Influence Awards in 2014, formed the Sophie Elliott Foundation after her daughter was tragically murdered by her ex-boyfriend in 2008, when she was 22.
Mrs Elliott spoke to a crowd of nearly 50 last night about her daughter's relationship and the events that led to her death, as well as the importance of educating young people about identifying abusive relationships.
"It's just the story, and that we didn't see the signs of abuse."
Mrs Elliott said she had worked with police to create resources for schools to use, including a one-day programme for students on identifying abusive relationships.