Destination Rotorua's Facebook page has just reached 200,000 'likes'.
Only the second destination Facebook page in New Zealand to have achieved this milestone, RotoruaNZ boasts a following that is greater than Auckland, Christchurch and Wellington and is consistently in the top three most engaging pages in the domestic tourism space.
Destination Rotorua Consumer marketing manager Tom Worsp said the 200,000 milestone was a huge achievement for the region and a testament to Rotorua's tourism industry.
Rotorua's tourism industry partnered with Destination Rotorua over the past three-and-a-half years to increase Rotorua's domestic visitors.
Mr Worsp said it was down to the hard work put in by the tourism industry in Rotorua and a positive sign the domestic marketing campaign, Famously Rotorua, was having an impact in changing the way New Zealanders perceived Rotorua.
"Rotorua is an exciting and vibrant visitor destination enjoyed by domestic and international tourists alike," Mr Worsp said.