Work to set up an art installation that will light up inner city Rotorua during April will begin this week.
Alzheimers New Zealand chief executive Catherine Hall said the light sculpture named Affinity will artistically portray the growing problem of dementia.
"The Affinity art installation symbolises both the lighting up of our brains, and the lighting up of our awareness and compassion toward people living with dementia," she said.
There are about 60,000 Kiwis living with dementia now but Ms Hall said the circle of those affected by the condition was huge.
"The problem will get much worse. The number of people with dementia is expected to increase to over 150,000 by 2050."
The light sculpture, which is activated by human touch and best viewed at dusk, will be in the City Focus from April 3-23.