Cycling world champion and Commonwealth Games medallist Eddie Dawkins is swapping his racing bike for a Harley Davidson next week to lead a motorcycle rally to raise awareness of dementia.
Dawkins and coach Anthony Peden will lead the rally from Auckland to Taupo, via Rotorua, in support of Alzheimers New Zealand on March 20 and 21.
Two of Dawkins' grand-parents have been affected by dementia, making him one of every two New Zealanders who knows or have known someone with the condition.
It is estimated around 53,000 New Zealanders have dementia, a number forecast to triple to around 150,000 by 2050 as the population ages.
Dawkins and Peden will appear at a public event in Rotorua on Saturday, March 21, from 10.30am to 11.30am, at 'The Hub' behind QE Health.