The Bay of Plenty Cricket Lakeland region, comprising Eastern Bay of Plenty, Rotorua and Taupō, will focus on developing the junior game in the 2018/19 cricket season.
Simon Eves has been appointed the BOPCA Lakeland cricket development officer and will start the development of the junior game in the region in term four, continuing next year in term one.
BOPCA cricket manager Tai Bridgman-Raison says the priority is to develop a strong junior base, which in time will filter through to the senior clubs.
"The focus of the Lakeland development role is to increase participation in cricket at primary school level, by delivering the New Zealand Cricket suite of young player programmes."
Eves holds a New Zealand Cricket level one coaching certificate and has experience coaching junior cricket from his time playing club cricket in Auckland, before he moved to the Bay. He is a current junior club coach at the Te Puke Cricket Club and delivered the Western Bay of Plenty cricket awareness programme in August and September.