"If people are healthy and they can donate, then we really, really do want to see them because there's always people that require the product and we need to continue to supply that product at the hospitals."
In a media release this week, New Zealand Blood Service put out an "urgent call" for all healthy eligible donors in the Bay of Plenty region to book an appointment to donate.
Across the region, 700 donations were needed for the rest of March to meet demand.
But in the next three weeks, only 67 per cent of appointment slots were filled and the service was seeing an increasing number of no-shows.
New Zealand Blood Service national marketing and communications manager Asuka Burge said: "We need healthy, eligible donors in the Bay of Plenty region to book an appointment to donate to help us ensure we can continue to have enough supply to meet demand.
"We also need people who cannot attend a scheduled appointment to either reschedule or cancel the appointment, in order to free up slots for other people who can donate."
How to donate:
• To book an appointment, visit nzblood.co.nz, download the app, call 0800 448 325 or sign up to Facebook's blood donation tool to receive notifications about opportunities to donate blood near you. • New donors are encouraged to find out if they are eligible at nzblood.co.nz and then book an appointment to donate. • Donors are asked to book an appointment, rather than just turning up. • Appointments help manage the social distancing and flow of people in donor centres and allow New Zealand Blood Service to forecast supply, ensuring it is collecting enough blood types and blood products. - Source: NZ Blood Service