"Jump on the waka and row it with us."
That's the message from 39-year-old Frank Grapl, who got his first Covid-19 vaccination two weeks ago and is encouraging others to do the same.
His comments come as a major national campaign aimed at getting 90% of eligible New Zealanders vaccinated by Christmas has been launched by NZME media titles, including the Rotorua Daily Post.
The campaign, titled The 90% Project, is being rolled out across the country to encourage New Zealanders to get the jab, along with information on how to get vaccinated and ways to encourage others to join.