DUMPING SPOT: Mountain Rd is a popular dumping spot for rubbish. PHOTO/FILE
Fed up with illegal rubbish dumping, Rotorua district councillor Charles Sturt is reaching into his own pocket to help address the problem.
Mr Sturt has offered a $500 reward for information leading to the prosecution of the person who dumped waste on Mountain Rd.
"People have just had a gutsful."
He said the reward would be offered to those with information which led to the prosecution of people who dumped the rubbish on Mountain Rd - or in other areas.
Mr Sturt offered the reward on his Facebook page after rubbish, including a washing machine, whiteware and other household rubbish, was dumped on Mountain Rd.
Mr Sturt said neighbours were keeping a watch on a "semi roster system" at night, but the illegal dumping was also happening during the day.
He said Mountain Rd wasn't the only area being hit hard with people dumping rubbish.
"Dansey Rd is just unbelievable."
He said other areas being targeted included Endene Rd and Kaharoa Rd.
Mr Sturt said he wanted to see those responsible for dumping rubbish exposed.
A disregard for authority could be why those attending court are thumbing their noses.