Rotorua Lakes Council and the Salvation Army are teaming up again this year and combining today's annual tree-lighting event with the Christmas can drive.
The Sallies and The Hits radio station will be collecting non-perishable food donations for this year's Daily Post Salvation Army Food Bank Christmas Appeal.
People are encouraged to bring along a can to help families in need this Christmas and leave it at The Hits collection point near the tree.
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Rotorua Salvation Army Lieutenant Ralph Overbye said last year the Sallies found combining the can drive with the tree-lighting event meant more participation from the public.