Eat Streat business owners have banded together to help offer a better product to their customers, make the most of large events and better co-ordinate their activities.
The business collective, which is yet to be officially named, is made up of all the businesses on Eat Streat, including Harcourts Real Estate and an office of the Ministry of Social Development.
The collective's first chairman is Ponsonby Rd co-owner Tamati Coffey, who said the group had met four or five times to hammer out an agreement.
"Somehow I got lumped with that role, but I'm happy with that. They said I was new to the street and they could do with some fresh eyes.
"We have been talking about any issues going on, upcoming events and getting some coherency up and down the street.