Rotorua's Tamati Coffey believes his election as the Labour party's regional chairman is a show of support for his leadership abilities.
Labour's 'Region 2' is an area that includes three Maori and eight general electorates, from Hamilton to Taupo and up to Tauranga, from Hauraki Waikato to the Waiariki.
Representatives from each electorate voted overwhelmingly in favour of electing Mr Coffey, Rotorua's Labour Party spokesman, to the position of regional chairman at their regional conference in Putaruru at the weekend.
Mr Coffey said following the last election Rotorua Labour realised it needed to strengthen itself better to organise and advocate.
"Now having done that, we turn our heads to strengthening the wider Waikato Bay of Plenty region as we all face similar issues."
Mr Coffey said a lot of New Zealand's wealth was being taxed out in the provinces and spent by the government in the country's big cities.
"We need a strong regional policy and a government that shifts some goal posts in our favour."