Whakatane's Shanton is one of 17 stores around the country set to close - but both Rotorua stores will remain open.
Up to 70 staff working for Shanton stores will lose their jobs.
The announcement comes as the company begins a restructuring process amid voluntary administration.
Administrator Bryan Williams of BWA Insolvency, said some staff would be relocated to other stores, but he was unsure how many.
Mr Williams was appointed administrator when Shanton Fashions went into voluntary administration on January 11.