The buzz around Rotorua is set to continue with an economic spin-off from the ICC Cricket World Cup likely from games in the North Island.
Rotorua Chamber of Commerce chairman Darrin Walsh said Rotorua's economy had been "peaking" since Christmas.
"We have got a lot of events here in Rotorua - a number of sport events and the Cricket World Cup coming through - Rotorua will be a tourism Mecca for the next couple of months.
"For people that have come to the country, Rotorua is one of those [places] people come to see. We are seeing an increase [in visitors] and there will be a spin-off . When we sit back and analyse the numbers from the Cricket World Cup I am sure we will see a peak."
Mr Walsh said cricket fans were already coming into the area.