Ellis, whose new single Better Than Love reached second place on the UK music charts, said he was looking forward to seeing New Zealanders' response to his music.
"I'm just going to bring it and give it everything and wait for their reaction," he said.
"I'm sure they'll love it."
Ellis hoped festival goers would enjoy his unique music style.
"It's like soul on reggae. It's fresh, soulful and something new to offer."
Ellis said his hunger to be involved in the reggae music scene goes back to when he was 11 years old and regularly performing with his father.
His father's death in 2008 sparked Ellis' desire to make a name for himself as a musician and to carry on his dad's legacy.
"Now I'm living the dream."
Ellis said he felt blessed to be able to make music as a career and do what he loved doing.
"I grew up in London with kids who would probably never have the chance to do what I'm doing today. I'm just so grateful to be where I am right now. It still blows my mind."
Ellis said he believed reggae music was thriving.
"Now is a great time for reggae music.
"Reggae is no longer limited to Jamaica. You can come from any country in the world and make reggae music. It's universal now. That's the great thing about it."
He encouraged people interested in breaking into the reggae music industry to give it a go.
"Don't hold back, just go for it. If you love reggae music and have some talent then go for it."
Ellis said he hoped coming to New Zealand might increase his fan base.
"I'm almost 100 per cent sure that if people listen to my music, download from iTunes or listen to it live in New Zealand, they'll love it."
Ellis said he was unsure how long he would be staying in New Zealand but wanted to stay long enough to see some of the sights the country had to offer.
"I can't wait."
