Santa sacks are beginning to fill up as people across the city start to donate gifts to the Rotorua Salvation Army for Christmas 2019.
Alongside the Rotorua Daily Post Christmas Appeal for grocery items, Kmart is now collecting presents under its in-store tree for the Salvation Army to pick up each week.
Wishing Tree champion Olly Curtis said she hoped the initiative would take the stress out of Christmas for those families who were struggling.
"We understand Christmas can be a difficult time and, although Christmas isn't about the gift, it is nice for whānau to be able to give something to their children.
"It takes a lot of financial pressure off families which means they can just enjoy the day."