Kellogg's Nutri-Grain Ironman New Zealand participants will receive a motivational boost in the form of a personalised letter from a Taupo primary school student.
With Love from Taupo is a programme putting a letter from a child in the region into every competitor's welcome pack for today'sevent.
It's 40 years since the first Ironman event in Hawaii which, combined with the 20-year celebration in Taupo, makes it all the more important to be engaging the next generation.
Taupo children could well be a part of the event in the future, whether as competitors, volunteers or supporters.
Taupo District Council district events manager Steve Giles said the initiative had already been a "huge success" and he knew the athletes would love reading their own unique letters.
"We are delighted to be part of this initiative, one that shows the level of engagement from our community with the Kellogg's Nutri-Grain Ironman team and provides a wonderful and very personal contact between the competitors and the children of the region.
"Not only will this be a great and welcome surprise for athletes when they open their packs, but it reminds them of those that will be lining the streets watching and cheering for them, amongst them many children who will be inspired by their achievements.
"For the children themselves, as they compose their messages they have had to think about what these athletes from all over the world and New Zealand are doing and achieving. It brings it home just how amazing all of these Ironman competitors really are and can be quite inspiring to a younger generation," Giles said.
Race director Wayne Reardon knows how special the letters will be to competitors.
"It wouldn't surprise me if they were to frame their medals with the letters after they cross the line and reflect on what an achievement it has been for them. This sort of personal touch can mean the world to those taking part, for everyone, but especially those from overseas. It is a fantastic way to help celebrate 20 years of Ironman in Taupo and involve the next generation who one day might be lining up themselves," Reardon said.
Many of the region's schools took up the offer of penning the letters and the messages are heartfelt as well as brutally honest and direct. However, all will resonate with the competitors as they put the finishing touches to their preparation upon arrival in Taupo.