More than two decades on, this year's Professionals McDowell Real Estate Child Cancer Charity Breakfast and Art Auction is looking to be the best yet, organisers say.
The annual event, which raises money for the local branch of the Child Cancer Foundation, was attended this morning by more than 300 people.
Organiser Carol de Farias said the Rotorua community was made up of "huge carers".
"It has been an unbelieveable event with people really getting into the spirit of charity."