New Zealand chef Michael Van de Elzen, of TV One's Kiwi Living, will be one of three celebrity speakers at the annual Rotorua Tulip Festival in October.
As well as speaking, Mr Van de Elzen will host a cooking demonstration on the festival's opening night.
He will also judge the best Dutch apple cake competition and a children's competition at the inaugural Farmers' Market.
The other celebrity guests will be New Zealand landscape designer Xanthe White and award-winning contemporary furniture designer and maker David Trubridge.
The three will be speaking at the Rotorua Bowling Club in the Government Gardens. Their events will be ticketed.