A car has rolled on the Tauranga Direct Rd.
A police spokeswoman said police were called to the scene on State Highway 36 near the intersection with Dudley Rd just after midday.
There were several people in the car but no injuries, she said.
Fire and ambulance were also called and the north-bound lane is blocked.
Read more:
• Power out in Rotorua after car crashes into transformer
• Heavy rain watch for Rotorua and Bay of Plenty