A car has smashed through a store on Te Heuheu St in Taupō.
A police spokeswoman said police were called to the scene about 11.22am.
A car has gone right into a shop and an ambulance has been requested, she said.
The car has smashed right through the front doors of the Merchant 1948 Footwear store and come to rest near the rear of the shop. The store only opened late last year.