As part of this month's nationwide Westpac Chopper Appeal, the BayTrust Rescue Helicopter is asking their community to get behind their local helicopter.
More than 7500 rescue missions were undertaken by rescue helicopters around New Zealand last year including 169 in the Rotorua region.
The Chopper Appeal aims to raise funds and continued awareness for the rescue helicopter services with all donations going back to the region they are collected from.
Westpac General manager marketing Andy Kerr said the helicopters provided such a vital service that saved lives on a daily basis.
"The country's rescue helicopter services often make a life or death difference for many New Zealanders. These choppers provide a dedicated 24-hour, seven-day-a-week service."
Mr Kerr said the reality was there would be thousands of people around the country that would need to be rescued this year and money donated was going directly into the operational costs of making these helicopter rescues possible.
"Big or small - every donation counts. Your generosity will make a tangible difference in saving people's lives," he said.