A retailers' spokesman is calling for Rotorua businesses to follow the council's lead and "buy local" where possible.
Mayor Steve Chadwick recently announced changes to the Rotorua District Council procurement processes that give local businesses more opportunity to competitively bid for council business. She said it was a direct response to pleas from the local business community during the recent elections.
Rotorua Chamber of Commerce executive member Jonathan Temm said the chamber had for some time advocated for the change, as well as the scrapping of development contributions, so was pleased with the announcement.
"We do believe that Rotorua businesses can compete on price, quality and after-sales support on a wide range of goods and services if you give them a chance."
He said those in the local manufacturing goods and services industry stood to benefit most.