A Ruapehu season pass now buys skiers and snowboarders the chance to hit the slopes of the Swiss Alps.
Mt Ruapehu has partnered with Zermatt, one of the largest ski areas in the Alps, to offer season pass holders reciprocal access to each other's resorts.
That means 2018 season pass holders for Mt Ruapehu are eligible for two days on the slopes of Zermatt's resorts on the Swiss and Italian Alps for the 2018/19 European winter.
Zermatt runs one of the largest ski areas in Europe with 360km of slopes, and was voted the best ski resort in the Alps in 2014 and 2016.
Mt Ruapehu chief executive Ross Copland said the partnership was an exciting opportunity for season pass holders which should make it easier for Kiwi families to make their dreams of a European ski holiday a reality.