As temperatures plummet, increasing electricity bills are likely to impact on Rotorua's most vulnerable.
Rotorua Budget Advisory Service public relations officer Pearl Pavitt said there had been an increase in people using the free service.
"I think every year at around about this time there is an interest because the temperature is dropping, this time of the year and power goes up. I suppose the message is know your company, know how much power you are using and be aware of the things you can do to try to cut down the power costs."
Mrs Pavitt said there was a negative perception towards the service, but they were there to help.
"Partly what people need to do is to actually recognise that maybe they do have a problem.