Next time you see someone, probably a woman, totally mesmerised by their smartphone or tablet, it could well be that they're frantically trying to squash as many candies as they can before they use up all their moves on Candy Crush Saga, the latest online game that appears to be taking over the world. With its twinkly lights, bright colours and the challenge of getting through a game, it has millions of people in its grip.
Would you believe 700 million games of Candy Crush are played every day on mobile devices alone? It's mostly women aged between 25 and 55 who are in thrall to Candy Crush, because of the 100 per cent concentration required.
When I called into the bank in Taupo last week, the teller was intently gazing at her computer screen apparently trying to sort out a technical problem. I jokingly said, "Candy Crush, eh". Immediately the other tellers erupted into laughter.
"Oh no - not me," she replied, defensively. During the transaction, I mentioned tongue in cheek that the Betty Ford Rehabilitation Clinic in California is in the process of adding a new wing specifically for accommodating Candy Crush Saga addicts. The tellers actually believed me, and as I left the building, I could sense an air of concern about just how serious this game is.
Indeed, Candy Crush has taken a mild hold here in the And Another Thing HQ by one occupant, but we're keeping calm as a pledge has been made not to part with a single dollar to buy "lives" and as long as dinner is on the table at six, we're all - sweet.