The Big Latch On returns this week to support women who breastfeed and show that breastfeeding is a normal part of everyday life.
The global event, which is organised as part of World Breastfeeding Week, sees groups of breastfeeding mothers and their whānau come together to celebrate breastfeeding and to join thousands of other women around the world breastfeeding their babies at the same time in public.
Lakes District Health Board is encouraging breastfeeding mothers and their whānau to celebrate breastfeeding at Big Latch On events in Rotorua, Taupō and Turangi.
Lakes Baby Service co-ordinator and lactation consultant Amy Wray said the day was about celebrating breastfeeding mums and their successes, normalising breastfeeding in public, and raising awareness in local communities around New Zealand.
"It's a fun morning with the focus on the women and achieving their goals. The Big Latch On is an inclusive event, providing an opportunity for women to make new friends, connect with support in their community, and feel more confident about breastfeeding, particularly in public."