LIKE Santa Claus, except he has no beard, lives in Rotorua and is probably 100kg lighter than the "real" Santa, Paul Croucher has been hiding away in his brewery undertaking a special project.
However, he has recently emerged from his grotto carefully clutching in his trembling hands another triumph of the beer world - his reworked Croucher APA (American Pale Ale).
Paul says a bit of pressure was put on him by his business partner, Nigel, "the happy elf" Gregory, after he produced his first batch of Croucher APA a few years back.
"I didn't like it at all, but Nigel loved it and it was really popular so Nigel asked me to do it again. But this time I've beefed it up a bit into a really serious beer and I think it's technically bang on."
That's nice, Santa, but does it taste any good? It sure does.