It's a good reason to get up early - a chance to win prizes at The Hits Beach Dig.
Taking place this Sunday at Hannahs Bay Reserve the annual free event, which has teamed up with McDonald's Rotorua, is open to kids 12 and under.
The Hits presenter Paul Hickey is MC for the day and said the competition started at 9.30am sharp - so get there on time.
"If you turn up at 10am everything will be gone."
Mr Hickey said there was no need to bring spades and buckets, with competitors using their hands to dig.