Women are still severely disadvantaged compared to men in the region when it comes to pay, according to Statistics New Zealand.
Women in the Bay of Plenty, including Rotorua, were paid a median weekly income of $440 which was substantially less than Bay men who pocketed a median weekly income of $720 in 2014 - a difference of 48 per cent.
Median weekly income increases by year for women were also consistently lower than their male counterparts.
From 2013 to 2014, median income for males increased by $47, or 4.3 per cent, from $690 while median income for females increased only by $4, or 1.1 per cent, from $436 in 2013.
Rotorua Chamber of Commerce chief executive Darrin Walsh said the difference was down to a lack of women in the workforce and fewer women in senior roles.