"To the end of 2020 our 10-year trend was actually slightly declining, but the eight drownings last year have unfortunately changed that back to an increasing 10-year trend.
"While the 15-34 year group is still overrepresented in our statistics, we've also observed an increase in the 55 plus age group over the past two years.
"The primary activity that's leading to drowning in our region is swimming in both coastal and fresh water locations, with boating-related preventable drownings on the decline."
When asked what the priority is for the coming 12 months, Dave says, "reviewing the strategy has revealed an opportunity to really improve the accessibility to water safety education in our region, and we have now placed this as our top priority for the next 12 months".
"We're also going to be working more closely with Surf Lifesaving New Zealand to further encourage safer behavior at our beaches and work on ways in which we can improve education around beach safety."
Chris Emmett from Surf Lifesaving New Zealand, who sits on the governance of Water Safety Bay of Plenty, says, "The progress this initiative has made in such a short time is significant and we believe that we're now sitting in a really good position to make a greater impact in our community by providing the education and teachings needed to lower our preventable drowning rate."
Dave says they are also working hard to ensure all tamariki in the region are given the opportunity to go through the Water Skills For Life Plus programme through collaborative partnerships with Swimming NZ, Water Safety NZ, and the support from various private sector sponsors.
The Water Skills For Life Plus programme is an improvement on the original Water Skills For Life and provides teachers with additional support and resources.
Water Safety Bay of Plenty's primary sponsors are Water Safety New Zealand, Bay of Plenty Regional Council, Western Bay of Plenty District Council, One Foundation, Grassroots, and Rotorua Energy Consumer Trust, with support from Surf Lifesaving NZ, Tauranga City Council, Whakatāne District Council, Swimming NZ and other sector stakeholders and aquatic providers.