In the first five months of 2019, 39 people died on Bay of Plenty roads, with numerous others seriously injured, resulting in families and friends having to endure immeasurable and unnecessary heartache and suffering, police said today.
"Police talk a lot about road safety, both in the media and at the roadside, however in some cases the message is just not getting through," Bay of Plenty road policing manager Inspector Brent Crowe said.
This Queen's Birthday weekend, police will have an increased presence on our highways, monitoring driver behaviour and taking action to prevent crashes, he said.
"You can expect to see us and if your driving is poor, expect to be stopped.
"Our staff are out there to make a difference and are focused on preventing these absolute tragedies.