Rotorua and the Bay of Plenty residents have been shown to be the most economically confident in New Zealand.
The latest Westpac McDermott Miller Regional Economic Confidence survey saw the region's residents ranked as the most positive in the country for the third quarter in a row, with 41 per cent of households upbeat about 2016 - the highest level since December 2009.
Westpac industry economist David Norman cited the recovering kiwifruit industry, strong house price growth, falling unemployment, high electronic card sales and increasing guest nights as contributors towards economic optimism.
It is the third time in a row the Bay has topped all other regions in the survey.
Rotorua Lakes Council Economic Growth Portfolio leader and deputy mayor Dave Donaldson said he was not the least bit surprised that Rotorua people had good confidence in their economy.