Women bravely baring their skin have raised more than $10,000 for the Rotorua Breast Cancer Trust.
The Body Proud project involved 108 Rotorua women of all ages and occupations posing in their lingerie or topless for a calendar. Groups of nine were photographed for each page to represent the fact that one in nine women would be diagnosed with breast cancer, with at least one breast-cancer survivor in most of the groups.
Organiser and photographer Kelly Albrecht said she was overwhelmed by how successful the project had been, with a total of $10,442.45 raised. "Just from over 1000 calendars - we had a lot of anonymous donations as well."
She said businesses were quick to show their support and promoted the calendars by telling customers the funds would be helping women in Rotorua.
"It's actually been a shock to me, I wasn't expecting so many people and businesses to get behind this. What started with 12 photos has escalated because of the number of supporters."