Don't be surprised to find Rotorua packed with holiday-makers from Auckland this summer.
Data released by the Fresh Information Company showed in 2013, 424,100 Kiwis headed to Rotorua for their summer getaways.
This included 192,976 Aucklanders while residents from the wider Bay of Plenty were the second largest group of visitors, at 71,219.
Fresh Information managing director Shane Vuletich said this year should be very similar to last summer.
"Domestic tourism is pretty stable over time. There is a pretty well established pattern with people fleeing to the beach and to baches and that is just going to continue, there will be no change in that.