Funding for a specialist elder abuse and neglect prevention service in Rotorua is being welcomed by the local branch of Grey Power, who says it will go a long way to recognising the "blight" that is elder abuse in the community.
Senior Citizens Minister Jo Goodhew yesterday announced an additional $170,000 for two new specialist programmes, one in Wairoa; and one in Rotorua to also cover Kawerau.
Rotorua was chosen as an area of high need because there are no funded services.
Grey Power Rotorua president Rosemary MacKenzie said many people didn't realise what a problem the issue was locally because older people were traditionally "stoic" and not ones to complain.
She said it spanned all types of abuse - physical, emotional and financial.