Rotorua blues fans will once again have the chance to see seasoned international, national and local blues performers, including platinum award winning artist Hollie Smith.
Bay of Plenty Blues Club president Shay Dender said its annual Blues Festival would start on May 27 and continue over Queen's Birthday weekend on Eat Streat.
It was a great opportunity to see some talented young musicians, as well as established musicians perform, he added.
"It is a great family-friendly event. People travel from all over the country to come to it.
"We advertise it in Auckland and Hamilton.