Rotorua-area residents and businesses were billed more than $500,000 over the last five years for calling the Fire Service when there was no emergency.
Fire Service figures provided to the Rotorua Daily Post showed $504,850 was charged to Central Lakes-area building owners, businesses and individuals over the last five years for false alarm calls.
Last year $103,500 was charged.
The Fire Service can charge $1150 when called out when "there was no genuine fire or other emergency requiring intervention" - however, it only charged after the third false alarm call in 12 months.
The service made clear it would not discourage genuine calls for help. For these purposes, a "good intent" false alarm call - when a person had a well-founded belief a fire was occurring, despite there being no fire - was also not charged.