Nelson has long held the crown of New Zealand's Sunshine Capital and those extra sunshine hours make it the perfect environment for wine grapes to thrive.
"But if you can trick your vineyard into thinking it's located just a little bit further north then that's ideal," says Tim Finn, owner of Neudorf Vineyards and a fan of encouraging light reflection up into the canopy.
"We've been using oyster shells, which work really well," he says, kicking some of the crackly white stuff back underneath the vines.
"During veraison (ripening) you've got two things going on, sugar accumulation and ripening of the phenolics - so more exposure to light encourages that and it means you can pick at an earlier stage of sugar ripeness, which of course leads to lower sugar levels and more elegant alcohol levels.
"It's particularly effective in our 10/5 pinot clone, which can sometimes have that slightly green, herbal character - that extra degree or two of ripeness helps get rid of that."